Whether you're selling a product, crowd-funding, educating, self-promoting, or some combination — you want your audience to engage with you in a meaningful way. Happy users come back. Happy users tell their friends. Happy users will even fund your business— just by asking.
Every click, retweet, open, unsubscribe, form-fill, and complaint is a datapoint that we can use with smart A/B testing, analysis, and marketing know-how to get a better idea what your audience is looking for. My skills in web & email design, front-end development, and some engineering means that I can work with different departments to find viable solutions with the least amount of overhead.